Unlike general phishing that casts a wide net, spear phishing is a highly targeted attack aimed at specific individuals or organizations. Fraudsters exploit personal information obtained from the victim’s online profile to make their approach seem legitimate.

This tactic can trigger damaging incidents, including Business Email Compromise (BEC) and ransomware. To help you defend against spear phishing, let’s break down how it works, the methods attackers use, what risks may come next, and ways to recognize and stop these threats.

A spear phishing attack is a multi-step operation that works as follows:

Spear phishing attackers gather information on their targets/organizations from public sources like LinkedIn, social media (business and personal), company websites, and press releases. They build a substantial profile of their victim, including key business relationships and company hierarchies.

The attacker crafts a message, weaving in the gathered information to make it seem genuine and plausible. The message often conveys urgency or induces the recipient to disregard normal procedure.

The message, containing a hidden, malicious payload or request, is sent via email, text, or chat. The sender’s email address is often spoofed or uses a slightly altered (impersonated) domain name to appear genuine.

Victims click a malicious link or download an attachment that executes malware. Alternatively, they are tricked into revealing login credentials on a fake portal.

With the account breached or trust gained, the attacker executes their end game: data theft or encryption, complete system/ account compromise, or a fraudulent funds transfer. 

Let’s spotlight the different tactics spear phishers use to bypass defenses and fool organizations.

  • Email spoofing and domain impersonation: This deception makes it appear like the message comes from a trusted colleague, executive/manager, or vendor. The fraudster slightly alters the sender address or uses a look-alike domain (e.g., acrisure.co instead of acrisure.com).
  • Malicious attachments: Common file types like Word documents or Excel spreadsheets are used to infiltrate hidden macros that download and install malware when the file is opened.
  • Fake login portals (credential harvesting): Victims are directed via a link to a website that resembles a legitimate login page (e.g., HR or payroll portals). When users enter their details, attackers steal usernames and passwords.
  • Business Email Compromise (BEC): These are approaches where the attacker successfully impersonates a key executive (CEO, GM, or CFO) to dupe finance or HR staff into making unauthorized fund transfers or disclosing sensitive data.
  • Exploiting urgency: Spear phishing emails and texts often create a false sense of urgency, e.g., “I’m tied up in meetings, I need you to handle this urgently.” The idea is to pressure the victim to act hastily, foregoing normal checks.

Spear phishing and whaling are specific forms of phishing attacks. Phishing is a top 3 cybercrime, and all variants have the same broad objective: manipulating victims in order to steal information, commit financial fraud, or disrupt systems.

Regular phishing emails are usually generic and sent in bulk. Examples include fake bank alerts and IRS/tax notices. The operation is broad, low-effort, and high-volume (typically automated). It’s a numbers game. Send 10,000 phishing emails, and even if 1% of recipients take the bait, that’s 100 victims.

Spear phishing and whaling are more precisely targeted attacks. Spear phishing is aimed at an individual or a department, while whaling targets high-level and C-suite executives, aiming for a potentially larger crime haul.

Here’s a quick overview of the differences between these phishing attacks.

Phishing

Spear Phishing

Whaling Attacks

We live in a cyberthreat environment that saw 1.229 billion cyberattack victim notices in 2024, with phishing being a major contributor.

Spear phishing will evolve and likely become an even more dangerous threat due to factors like:

  • AI-crafted emails:Attackers can now use AI to gather more personal information and create more convincing messages mimicking genuine interactions.
  • More sophisticated engineering: As our online footprints expand, criminals gain more ammunition to tailor highly believable approaches.
  • Remote work vulnerabilities: Dispersed teams and cloud and collaboration platforms create a bigger attack surface for hackers to exploit.
  • Future risks with deepfakes: Deepfakes and voice cloning will enable attackers to impersonate executives or colleagues extremely convincingly.

To protect your organization, consider adopting the following spear phishing prevention strategies:

  • Employee training: The Verizon 2024 Data Breach Report found that 68% of data breaches were caused by human error, including falling for phishing scams. This emphasizes the importance of ongoing staff security awareness training.
  • Multi-factor authentication (MFA). MFA adds a layer of protection (e.g., an eye scan) if login credentials are compromised. According to CISA findings, implementing MFA makes you 99% less likely to be hacked.
  • Email filtering and anti-phishing tools: Integrate smart tools to analyze email content, sender reputation, and links for malicious signs.
  • Zero Trust:  Implement Zero Trust access controls, requiring strict verification for every person and device trying to access your network.
  • Verification protocols: Always confirm financial requests via a secondary check (e.g., phone call).
  • Regular software patching: Patching ensures your software has the most up-to-date security features to detect the latest threats.

What is spear phishing?

Spear phishing is a targeted form of phishing where cybercriminals use personalized messages to trick an individual or organization into sharing sensitive information, clicking a malicious link, or downloading a harmful attachment.

What is the difference between spear phishing and normal phishing?

Spear phishing attacks differ from phishing attacks because they are precisely targeted and personalized to appear extremely convincing. This makes them more dangerous than general phishing attempts, which are more generic and lack the customization that deepens authenticity.

Who is most at risk of spear phishing attacks?

In a business context, the people who are most at risk from spear phishing scams are:

  • Executives and senior managers (including CEO, CFOs, COOs)
  • Personal Assistants to senior executives/ managers
  • Employees with access to sensitive financial or personal data
  • Finance, HR, IT, and tax departments
  • Company accountants
  • Government officials

What are common spear phishing attack techniques?

Here are common spear phishing emails/techniques to be aware of:

  • Impersonation: Spear phishing attackers pose as trusted senders using similar-looking domains (e.g., vendor.co instead of vendor.com).
  • Malicious files: Messages include Word or Excel files containing hidden macros that install malware.
  • Fake login pages: Malicious links lead victims to convincing login portals that steal credentials.
  • Business Email Compromise (BEC): Fraudsters pretend to be executives or vendors to convince staff to transfer money or data files.
  • Voice-based or SMS phishing (Vishing and Smishing): Attackers use text messages or phone calls to impersonate trusted individuals or organizations. These tactics bypass email filters and exploit the convenience of mobile communication.
  • Urgency tactics: Messages pressure victims to act fast, bypassing normal checks.

How do I know if I’ve been spear-phished?

You may have been spear-phished if you received a personalized message, seemingly from someone you know, inducing you to share sensitive data, click a link, or download a file. Red flags include urgent or emotional language and small inconsistencies in the sender’s email addresses.

Can spear phishing lead to ransomware?

Yes, spear phishing is one of the most common entry points for ransomware (think of it as the delivery system that infiltrates ransomware into your organization).

Ransomware is malicious software that steals or encrypts your data or compromises systems. The attackers demand payment, often in cryptocurrency, in exchange for the decryption key or to not release stolen data.

What is an example of spear phishing in real life?

A well-known real-life spear phishing attack by cybercriminal Evaldas Rimasauskas targeted Google, Facebook, and other companies. The fraudster set up a fake company impersonating Quanta Computer, a legitimate hardware supplier to major tech firms.

Rimasauskas sent targeted, fraudulent but legitimate-looking invoices and emails to Google and Facebook staff. The companies were duped into wiring payments totaling over $100 million to the criminal.

How can organizations protect against spear phishing attempts?

Organizations can protect themselves against spear phishing attacks by implementing:

  • Multi-Factor Authentication (MFA)
  • Email filtering and anti-phishing tools
  • Strict verification protocols
  • Zero-trust access controls
  • Employee training
  • Regular software patching

Does multi-factor authentication stop spear phishing scams?

Multi-factor authentication alone can’t stop spear phishing altogether, but it goes a long way to prevent attacks. By requiring a second or third factor verification (e.g., a code from an app or a biometric scan), MFA provides an extra layer of security.

This means that even if the attacker obtains username and password details, without the biometric element or code, they will be denied access.

  • Multi-Factor Authentication (MFA)
  • Email filtering and anti-phishing tools
  • Strict verification protocols
  • Zero-trust access controls
  • Employee training
  • Regular software patching

What should I do if I fall victim to a spear phishing attack?

It’s crucial to act urgently if you fall victim to a spear phishing attack. Here are the steps to take:

  • Immediately change your passwords for accounts that are compromised.
  • Notify your IT security team.
  • Enable two-factor authentication (2FA) as soon as possible.
  • Alert your bank if financial data was exposed.
  • Arrange to run a malware scan on your device.
  • Report the incident to authorities (e.g., Federal Trade Commission) if applicable.